Burn It Boot Camp was created by entrepreneurs John Laurie and Paul Duffy after the pair had received an enquiry from a local business about designing and delivering a group fitness camp which would promote physical wellbeing, weight loss and team effort.
The ambitious duo are whipping the Scots workforce into shape with their innovative new programme helping to shed pounds and encouraging people to get active outdoors.
Following its overwhelming uptake and popularity, former gym general manager and business graduate John and former sales & marketing manager and fitness instructor Paul looked into the existing outdoor fitness scene in Scotland and identified a lack of professional service and focus.
They set their sights on bringing Burn It to life and have already expanded across Livingston, Bathgate, Edinburgh, Stirling and Linlithgow with plans to expand to Aberdeen, Glasgow and Falkirk in both corporate camps and individual evening classes.
John Laurie – Aged 31, Married with one child and another on the way, John started in the fitness industry when he was 17 as a leisure attendant, after becoming a highly respected personal trainer and GP referral specialist, John moved to become a General Manager for many of the Industries largest chains. John has just graduated from the University of Edinburgh Business School with an MBA.
Paul Duffy – Aged 23, Paul started out as a sales person and regularly enjoyed keeping himself in good condition, he soon found an opportunity to mix his skills with his passion and became a sales person for LA Fitness. Moving quickly to sales manager Paul has worked for both LA Fitness and Bannatyne’s, in this role and has been extremely successful in building corporate relationships. Paul is also a fully qualified fitness instructor.
John and Paul would like Burn It to rival many of the countries fad diets and weight loss classes. New products in development include ‘Burn Its Biggest Loser’ a 10 week weight loss program and Residential boot camps.
John Laurie, 07921 838 367 john@burnitbootcamp.com
Paul Duffy, 07540 433 571 paul@burnitbootcamp.com
